“Always keep your hook in the water: where you least expect one, the fish will be found” (Ovid)
Thus it was that we discovered Fishworks Seafood Cafe last night on Marylebone High Street. The front section of Fishworks, in the manner of its Roman ancestor, is dedicated to the sale of fresh fish and shellfish. The aroma is almost opaque. You could spread it on toast. I’ve walked past here many a time without even realising that one can eat here. A small, unassuming white-lettered sign says ‘Seafood Cafe Open’ on the glass behind the fishmonger. The glass itself slides open to allow the freshness of the fish to be demonstrated to diners before they select it from the menu.
We were seated (“You can have it for two hours”) fairly near to the fishier bit of the establishment, but our fears that the smell of the fishmonger’s would hang over us like the Great Stink of 1858 were happily just about unfounded.
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Today we tried out one of 
This practice seems particularly prevalent on signs (e.g. ‘Starbucks’, where the apostrophe is never used even in general company documentation, despite it being named in part after the character in Moby Dick), where you would have thought that the company producing them would have someone to proofread what they were being paid to compose. See also this pub sign from our local old men’s pub. This particular pub has been on the same site since the 16 century, but I suspect the sign is a much later addition!
Who says advertising doesn’t work? While reviewing the Time Out London website for what’s on suggestions for the weekend my attention was drawn by a review of the 

All blogs have to begin somewhere, and with one as ill thought through and diffuse in aim as this one an introduction to get things rolling was never going to prove an easy task. Yet, perhaps blogs are best left to their own devices and the meandering thoughts and whims of their authors. The two authors here can all but guarantee a fine degree of eclectic, meandering line of thought on a dumbfoundingly broad range and scope of subjects. True, some of the topics chosen may prove to be more dumb than dumbfounding, however we have aspirations towards thought-provoking content here, so do bear with us on our forages into making our mark on the blogosphere.

